Frontiers in Art Research, 2021, 3(6); doi: 10.25236/FAR.2021.030605.
Guo Liqing1,2
1Philippine Christian University Center for International Education, Manila, Philippines
2Inner Mongolia Honder College of Arts and Sciences, Inner Mongolia, China
In order to improve the communication effect of interactive advertising, this paper puts forward the analysis of image expression in interactive advertising under the integration of three networks. This paper analyzes the characteristics of information dissemination and interactive advertising under the mode of three networks integration, and discusses the requirements of image expression in interactive advertising in meeting the audience's curiosity, interest and entertainment experience needs and stimulating the audience's experience and memory.
triple play; Interactive advertising; Image table; Information dissemination; Curiosity; Experience memory
Guo Liqing. On image expression in interactive advertising under the integration of three networks. Frontiers in Art Research (2021) Vol. 3, Issue 6: 16-18. https://doi.org/10.25236/FAR.2021.030605.
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