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Frontiers in Educational Research, 2019, 2(3); doi: 10.25236/FER.033041.

Comparative Study of Traditional Teaching Method and ISAS Teaching Method in Business English Translation Teaching in Colleges and Universities


Ping Zhou

Corresponding Author:
Ping Zhou

School of Foreign Studies, Hunan University of Humanities, Science and Technology, Hunan 417000, China
[email protected]


In order to create an efficient English classroom in Colleges, according to students' learning interests and characteristics, combined with domestic and foreign research trends, it is proposed to apply ISAS (Information Retrieval and Analysis Skills), which is originated from the training of computer talents, to the teaching of business English translation in Colleges. First of all, the problems existing in business English translation teaching are discussed, including rigid business English translation teaching mode, not reflected dominant position of students in business English translation teaching, and serious disconnection between theory and practice in business English translation teaching. Secondly, based on an in-depth discussion of the characteristics and advantages of ISAS, guided by constructivist language learning theory, the feasibility of implementing ISAS in business English translation teaching is firstly analyzed. Moreover, the problems that should be paid attention to in the implementation of ISAS are analyzed, and implementation steps are detailed described. Based on the analysis of the data obtained in the teaching practice, it is found that the application of ISAS in business English translation teaching is not only conducive to improving students' sense of teamwork and ability, but also to cultivating students' autonomous learning ability, and effectively promoting students' ability of expression and communication.


ISAS teaching approach; Business English translation teaching; Competence

Cite This Paper

Ping Zhou. Comparative Study of Traditional Teaching Method and ISAS Teaching Method in Business English Translation Teaching in Colleges and Universities.  Frontiers in Educational Research (2019) Vol. 2 Issue 3: 43-53. https://doi.org/10.25236/FER.033041.


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