The development concept of the new liberal arts pointed out the direction and provided follow for the development of higher education in China. Under the background of the new liberal arts, the development trend of interdisciplinary integration has become increasingly clear. The reshaping of student knowledge and abilities and the improvement of teachers' teaching ability require the full integration of interdisciplinary concepts in the allocation of teaching resources for marketing majors. This article adopts qualitative research methods and rationally allocates teaching resources based on the development background of the new liberal arts. It proposes that the marketing major of colleges and universities needs to break the barriers of disciplines and majors and reasonably broaden the professional caliber. The main measures include: constructing and perfecting talents suitable for the construction of new liberal arts methods and measures such as training models and plans, constructing a curriculum system suitable for the construction of new liberal arts, exploring teaching methods and means suitable for the construction of new liberal arts, improving teaching effects, building up a team of double-qualified teachers suitable for the construction of new liberal arts, and perfecting the practical teaching system.

Min Zhang, Xinyang Wu, Xiaozhen Zhao. Exploration on the Allocation of Teaching Resources for Marketing Majors Based on the New Liberal Arts Perspective. Academic Journal of Humanities & Social Sciences (2021) Vol. 4, Issue 11: 24-27. https://doi.org/10.25236/AJHSS.2021.041105.

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