Frontiers in Art Research, 2021, 3(7); doi: 10.25236/FAR.2021.030711.
Yangyang Wei1, Yihan Wang2, Chuanwei Zhu1
1Art and Design College, Nanchang University, Nanchang 330031, China
2Faculty of Innovation and Design, City University of Macau, Macau 999078, China
Through the analysis of the humanistic value and communication form of the stamped form, combined with the update and alternation of the modern commercial brand image publicity method, the case analysis and connotation of the stamped form of logo design are studied, and the stamped form is used to summarize the modern commercial brand image publicity and brand. The function and value of visual communication. Based on the humanistic value and graphic aesthetics of stamped elements, and with reference to the original commercial brand image shaping methods, the formal aesthetics of stamped elements and the advantages in brand promotion methods are summarized. Summarize the inspiration of stamp printing form to modern commercial brand image publicity methods, and put forward a theoretical basis for exploring the application, inheritance and innovation of stamp printing form elements in modern commercial brand image publicity methods.
Stamp form, Logo design, Visual communication, Brand image, Design value
Yangyang Wei, Yihan Wang, Chuanwei Zhu. Research on the logo design of stamp form and its visual communication benefits. Frontiers in Art Research (2021) Vol. 3, Issue 7: 49-54. https://doi.org/10.25236/FAR.2021.030711.
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