Frontiers in Educational Research, 2021, 4(15); doi: 10.25236/FER.2021.041506.
Yanqing Fang
Schoo of the English Language and Culture, Xiamen University Tan Kah Kee College, Xiamen, China
Public service advertisement can indicate the relationship between the advertiser and the audience as well as the interaction and negotiation between them. Based on the systemic functional grammar, this research aims to investigate the interpersonal meaning of mood system through interpersonal metaphor. The tagged declaratives, rather than the normal declaratives, make the statement more attractive and impressive. The modulate interrogative, rather than the normal imperative; make the command more impressive and persuasive.
Mood system, Public service advertising, Interpersonal metaphor
Yanqing Fang. The Analysis of Mood System through Interpersonal Metaphor in Public Service Advertising Texts. Frontiers in Educational Research (2021) Vol. 4, Issue 15: 25-31. https://doi.org/10.25236/FER.2021.041506.
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