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Academic Journal of Humanities & Social Sciences, 2021, 4(12); doi: 10.25236/AJHSS.2021.041220.

Tourists' Perception Evaluation of Red Tourism Attractions Based on Grounded Theory


Lin Xun, Yuan Xu

Corresponding Author:
Lin Xun

School of History, Culture and Tourism, Huaiyin Normal University, Huaian, China


Tourists are the most direct perception of tourism products and the most authoritative consumer evaluators, their tourism perception will directly affect the decisions made by tourists, so from the perspective of tourists' perception to study the development of tourist places has important practical guidance significance. This paper takes microblog users' perceptual evaluation of H Memorial Hall as the research object, and uses the triple process of open coding, spindle coding and selective coding of rooting theory to systematically analyze the changes of tourists' physical and mental feelings during the whole tourism process, further enrich the content of tourist attractions, and provide theoretical reference for promoting the sustainable development and standardized management of H Memorial Hall.


tourists’ perception, Grounded theory, evaluation model

Cite This Paper

Lin Xun, Yuan Xu. Tourists' Perception Evaluation of Red Tourism Attractions Based on Grounded Theory. Academic Journal of Humanities & Social Sciences (2021) Vol. 4, Issue 12: 109-112. https://doi.org/10.25236/AJHSS.2021.041220.


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