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Academic Journal of Engineering and Technology Science, 2019, 2(2); doi: 10.25236/AJETS.020044.

An Overview of the Application of Data Mining Technology in E-commerce

Author(s)

Yongsai Yan, Qiwei Liu

Corresponding Author:
Yongsai Yan
Affiliation(s)

School of Software, Jiangxi Normal University, Nanchang, 330000, China

Abstract

Data mining technology is an effective data analysis and processing technology. It analyzes and processes sales data according to corresponding association rules, classification, clustering, and prediction techniques, and discovers the hidden knowledge in the data, which in turn can be a marketing strategy. Decision making and product development provide decision-making and have a wide range of applications in e-commerce. This paper first expounds the data mining technology and e-commerce concept, then analyzes and summarizes the research results of domestic and foreign scholars, the application status and development of data mining in e-commerce, and finally the application of data mining technology in optimizing e-commerce website design. And the application in business customer relationship management is fully discussed and researched to explore the convergence of e-commerce development and data mining, and comprehensively promote technological innovation and application.

Keywords

e-commerce, data mining, technology research, clustering technology

Cite This Paper

Yongsai Yan, Qiwei Liu. An Overview of the Application of Data Mining Technology in E-commerce. Academic Journal of Engineering and Technology Science (2019) Vol. 2 Issue 2: 76-88. https://doi.org/10.25236/AJETS.020044.

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