Welcome to Francis Academic Press

Academic Journal of Humanities & Social Sciences, 2022, 5(1); doi: 10.25236/AJHSS.2022.050118.

Meaning Construction of Multimodal Metaphor from Relevance Theory


Qiyun Hu

Corresponding Author:
Qiyun Hu

Shanghai Polytechnic University, Shanghai, China


The proposal of multimodal metaphor and its following research propels metaphor study into a new phase. According to relevance theory, the understanding of metaphor, similar to other language phenomena, is governed by the principle of relevance. Context is a dynamic concept, once the input is processed, it will be incorporated as part of the cognitive context, enriches and enlarges the context for the process of the next input. During the meaning construction of multimodal metaphor, the process sequence of multimodal information has an influence on the dynamic adjustment and construction of cognitive context, leads to various deduction paths, and eventually produces distinct cognitive effects.


Multimodal metaphor; relevance theory; cognitive context; inference; cognitive effects

Cite This Paper

Qiyun Hu. Meaning Construction of Multimodal Metaphor from Relevance Theory. Academic Journal of Humanities & Social Sciences (2022) Vol. 5, Issue 1: 105-109. https://doi.org/10.25236/AJHSS.2022.050118.


[1] Forceville, C. & E. Urios-Aparisi. Multimodal Metaphor [C]. Berlin/New York: Mouton de Gruyter. 2009

[2] Lakoff, G. & Johnson, M. Metaphors We Live By [M]. Chicago: University of Chicago Press. 1980

[3] Sperber, D. & Wilson, D. Relevance: Communication and Cognition [M]. Beijing: Foreign Language Teaching and Research Press, 2001.

[4] Teng Da, Miao Xingwei. Meaning Construction of Multimodal Metaphors in the Picture Book Discourse from the Grammar of Visual Design [J]. Foreign Language Research, 2018(5)

[5] Wang Xiaoping, Wang Jun. On the Representation Forms of Multimodal Metaphors in Advertising: Properties of Modal Usage and Motivations [J]. Foreign Language Research, 2018(5)

[6] Xie Qin, Kuang Fangtao. Meaning Construction of Multimodal Metaphors on Novel Coronavirus in News Cartoons from the Perspective of Conceptual Blending Theory [J]. Foreign Language and Literature [J]. 2021(5)

[7] Zeng Guang, Liang Xiaobo. The Construction of National Image by Multimodal Metaphors—A Case Study of Chinese National Publicity Film Perspective [J]. Foreign Language Education and Research, 2017(4)