The proposal of multimodal metaphor and its following research propels metaphor study into a new phase. According to relevance theory, the understanding of metaphor, similar to other language phenomena, is governed by the principle of relevance. Context is a dynamic concept, once the input is processed, it will be incorporated as part of the cognitive context, enriches and enlarges the context for the process of the next input. During the meaning construction of multimodal metaphor, the process sequence of multimodal information has an influence on the dynamic adjustment and construction of cognitive context, leads to various deduction paths, and eventually produces distinct cognitive effects.

Qiyun Hu. Meaning Construction of Multimodal Metaphor from Relevance Theory. Academic Journal of Humanities & Social Sciences (2022) Vol. 5, Issue 1: 105-109. https://doi.org/10.25236/AJHSS.2022.050118.

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