School of Journalism and Communication, Shandong Normal University, Jinan, China
As China's Internet penetration rate rises year by year, short video has become a major way of Internet transmission.With the emergence of various short video platforms, the explosive growth of short video users, and the explosive spurt of content production, the short video carnival of universal participation has become a new media spectacle.At the same time,it also presents a double mirroring image: on the one hand, it’s the carnival of expression freedom and information explosion; On the other hand,it’s the propagation anxiety behind the carnival.The first mirror is the carnival: this kind of short video carnival with the characteristics of universality, ritual and comedy is largely in line with Bakhtin's "carnival theory"; from the viewpoint of the main body of the carnival, its carnival is reflected in the platform, the disseminator and the content, etc. The second mirror is the anxiety behind the carnival: while enjoying the surplus of short-form video content, modern people are also anxious about whether the social trend of entertainment to death, as suggested by Pullman, will emerge. This paper uses literature and case studies to analyze the current situation of short video revelry based on Bakhtin's theory of revelry, analyze the anxiety problem of short video development on the basis of reality, and propose solutions from the perspective of different subjects to provide some reference for future short video development and create a positive short video environment, so that there will be no anxiety behind the revelry.
Short Video Propagation; Carnival Theory; Spreading Anxiety; Algorithm
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