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Frontiers in Art Research, 2022, 4(3); doi: 10.25236/FAR.2022.040309.

Study on the Cross-Curriculum of Visual Communication Design in the Context of "New Engineering"


Hui Peng

Corresponding Author:
Hui Peng

Zhengzhou University of Light Industry, Zhengzhou, China


The construction of the new engineering discipline has put forward new requirements for the cultivation of innovative talents. This paper analyzes the current situation, problems and challenges faced by the visual communication design major, and proposes to base on the concept of the new engineering discipline and establish a cross-border integration curriculum in the context of technological and media changes, society's demand for design and the perspective of users; on the other hand, a more meticulous mathematical and rational thinking logic should be established to solve the problem of traditional design discipline's liberal arts thinking in terms of imagination and vague concepts for design strategy formulation, design concept On the other hand, it is necessary to establish a more mathematical and rational thinking logic to solve the contradictory problems between the traditional liberal arts thinking of design and its practical application. In the context of the new round of technological revolution and industrial change, the programme will break the disciplinary barriers and form a new model of interdisciplinary and complex training in design.


New Engineering; Mathematical Thinking; Cross-border Integration; Composite

Cite This Paper

Hui Peng. Study on the Cross-Curriculum of Visual Communication Design in the Context of "New Engineering". Frontiers in Art Research (2022) Vol. 4, Issue 3: 46-50. https://doi.org/10.25236/FAR.2022.040309.


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