Frontiers in Art Research, 2022, 4(2); doi: 10.25236/FAR.2022.040211.
Zhang Qin
Computing and Creative Industry, Sultan Idris Education University, Taniong Malim 35900, Malaysia
Department of Fine Arts and Process Design, Yuncheng University, Yuncheng 044000, Shanxi, China
The cultural sense of tourism product packaging design directly affects the purchase rate of tourists. Therefore, the cultural sense plays an important role in tourism product packaging design. Starting from the concept of cultural sense, this paper discusses the problems existing in the current packaging design of tourism products, and then studies how to further innovate and develop on the basis of tourism products from the perspective of cultural sense, so as to highlight the characteristics of regional culture and bear the due sense of social responsibility of enterprises. In addition, this research is mainly from the perspective of humanism and environmentalism, and then further innovate on the basis of the original tourism product packaging design, in order to improve consumers' satisfaction and meet consumers' personalized needs.
Cultural sense; Packing design; Tourism products; Product design
Zhang Qin. Innovative Path of Tourism Product Packaging Design Based on Cultural Sense. Frontiers in Art Research (2022) Vol. 4, Issue 2: 56-62. https://doi.org/10.25236/FAR.2022.040211.
[1] Zhou, F. F., Liao, J. J., & Teng, J. (2014). Green ecological design research of tourism product packaging. In Applied Mechanics and Materials (Vol. 670, pp. 960-963). Trans Tech Publications Ltd.
[2] De-hui, Y. E. (2011). Study on Regional Cultural Characteristics of Tourism Product Design [J]. Packaging Engineering, 16.
[3] Chun-ting, Q. I. U. (2010). Application of Traditional Elements in the Packaging Design of Tourism Products in Shaanxi. Packaging Engineering, 20.
[4] Waithira, J. W., Wasike, S., & Mungai, M. C. (2019). Tourism Product Packaging and Financial Performance of Tour Operating Companies in Nairobi. Journal of Business and Strategic Management, 4(1), 25-46.
[5] Clark, G., Kosoris, J., Hong, L. N., & Crul, M. (2009). Design for sustainability: current trends in sustainable product design and development. Sustainability, 1(3), 409-424.
[6] Yi-wen, W. A. N. G. (2013). Research on Tourism Souvenir Development with Huaian Local Characteristics. Packaging Engineering, 2013, 20.