During the long-term development, different regions have a long historical and cultural accumulation, forming different cultural types. Those unique local cultures need to be widely disseminated to realize their inheritance and development. Today, the development and wide application of new media technology has had a huge impact on the dissemination of information with its huge advantages. Therefore, local cultural publicity work should also focus on using rich media forms and means of communication, innovating cultural contents, and promoting traditional humanistic spirit. This article introduces the current situation of local cultural dissemination and inheritance under the new media environment, and then proposes effective strategies for the dissemination and inheritance of the local culture in the new media environment so as to inherit and promote local cultures.

Zang Yuqing, Yang Yueming. The Dissemination and Inheritance of the Local Culture under the New Media Environment. Academic Journal of Humanities & Social Sciences (2022) Vol. 5, Issue 3: 84-86. https://doi.org/10.25236/AJHSS.2022.050316.

[1] Lu Yuanyuan (2021). The Dissemination and Inheritance of Local Culture in the New Media Environment [J]. Western Radio and Television, , 42(14), pp 80-82.

[2] Liu Cancan (2020). Research on New Media Operation Strategy of Local Cultural Communication Enterprises [J]. Journal of News Research, , 11(16),p202-203.

[3] Zhang Jingjing (2018). How Local Media can Enhance Cultural Communication [J]. Audiovisual, (12)pp,138-139.

[4] Li Jian, Yang Kai (2020). Exploration on the Promotion of Cultural Communication Power of Local Colleges and Universities in the New Media Era [J]. Media Forum, , 3(11), pp6-7.

[5] Wang Wei (2021). Analysis on the Communication Strategies of Local Traditional Culture in the Context of New Media [J]. China Press, (05), pp51-53.