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Academic Journal of Humanities & Social Sciences, 2022, 5(3); doi: 10.25236/AJHSS.2022.050317.

Can Artistic and Commercial Success be Simultaneously Achieved? An Empirical Analysis Based on Chinese TV Dramas’ Data


Jiao Shizuo1, Li Yuanfei1, Gong Zishuo2

Corresponding Author:
Jiao Shizuo

1Nanjing Foreign Language School International Department, Nanjing, Jiangsu, China

2Nanjing Foreign Language School, Nanjing, Jiangsu, China


In recent years, the film and television industry has been developing continuously, but the commercial and artistic level of film and television dramas is uneven, so how to properly understand the relationship between them has become a problem. This paper takes Chinese TV dramas from 2015 to 2020 as samples, and makes multiple regression analysis. It is found that the common factors that promote commercial value and artistic achievement include: directors win many awards, large production companies, channel providers, IP adaptation, and TV dramas are classified as suspense and crime. In order to further improve its commercial value and artistic achievements, Chinese TV dramas can start from these aspects, so as to better promote the long-term orderly and rapid development of the film and television drama industry.


Chinese TV series; Artistic achievements; Commercial value; OLS

Cite This Paper

Jiao Shizuo, Li Yuanfei, Gong Zishuo. Can Artistic and Commercial Success be Simultaneously Achieved? An Empirical Analysis Based on Chinese TV Dramas’ Data. Academic Journal of Humanities & Social Sciences (2022) Vol. 5, Issue 3: 87-95. https://doi.org/10.25236/AJHSS.2022.050317.


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