Welcome to Francis Academic Press

Academic Journal of Humanities & Social Sciences, 2022, 5(3); doi: 10.25236/AJHSS.2022.050317.

Can Artistic and Commercial Success be Simultaneously Achieved? An Empirical Analysis Based on Chinese TV Dramas’ Data

Author(s)

Jiao Shizuo1, Li Yuanfei1, Gong Zishuo2

Corresponding Author:
Jiao Shizuo
Affiliation(s)

1Nanjing Foreign Language School International Department, Nanjing, Jiangsu, China

2Nanjing Foreign Language School, Nanjing, Jiangsu, China

Abstract

In recent years, the film and television industry has been developing continuously, but the commercial and artistic level of film and television dramas is uneven, so how to properly understand the relationship between them has become a problem. This paper takes Chinese TV dramas from 2015 to 2020 as samples, and makes multiple regression analysis. It is found that the common factors that promote commercial value and artistic achievement include: directors win many awards, large production companies, channel providers, IP adaptation, and TV dramas are classified as suspense and crime. In order to further improve its commercial value and artistic achievements, Chinese TV dramas can start from these aspects, so as to better promote the long-term orderly and rapid development of the film and television drama industry.

Keywords

Chinese TV series; Artistic achievements; Commercial value; OLS

Cite This Paper

Jiao Shizuo, Li Yuanfei, Gong Zishuo. Can Artistic and Commercial Success be Simultaneously Achieved? An Empirical Analysis Based on Chinese TV Dramas’ Data. Academic Journal of Humanities & Social Sciences (2022) Vol. 5, Issue 3: 87-95. https://doi.org/10.25236/AJHSS.2022.050317.

References

[1] Barwise, T. P.(1987), Ehrenberg, A. S. C. The liking and viewing of regular TV series[J]. Journal of Consumer Research, vol.14,no.1,pp.63-70.

[2] Chen Subai, Zhang Yicheng, Gao Shijie(2016). An Empirical Study of on Anchoring Effect in the Field of Online Word-of-mouth: Take Douban Movie’s Online Rating System as An Example [J]. Chinese Journal of Journalism & Communication, vol.38,no.03,pp.34-48.

[3] Chen Weichao, Liu Ping, Wang Xiaoyan(2020). Analysis and prediction of influencing factors of movie box office based on random forest [J]. Cultural Industry Research, no.03,pp. 65-79.

[4] Chen Wenjun(2018). Research on the communication and marketing strategy of domestic TV dramas in the new media era [J]. Western Radio and Television, no.20,pp.116-117.

[5] Feng Yuan(2009). Research on Korean Box Office Champion Films from 1999 to 2006 [D]. Chongqing University.

[6] García, A. N(2016). Emotions in contemporary TV series[M]. Springer.

[7] Hu Bing, Deng Ji.(2015) Research on the influence of Weibo on TV drama ratings [J]. Today Media, vol.23,no.06,pp. 32-34.

[8] Landes, W. M., Posner, R. A.(1989) An Economic Analysis of Copyright Law [J]. Journal of Legal Studies, vol. 18 ,no.2,pp.325-363. 

[9] Levin A.M., Levin LP, Heath, C.E.(1997) Movie Stars and Authors as Brand Names: Measuring Brand Equity in Experimental Products. [J]. Advances in Consumer Research, no.24pp.175-181.

[10] Levy F., Duffey M. R.(2007) A Review of Existing Methods to Quantify Intangible Assets [J]. Auditing and Performance Evaluation, vol.4 ,no.4,pp. 382-399. 

[11] Liu Jing(2014). In Big Data Era Chinese Movie Marketing Problem and Countermeasure [D].Lanzhou University.

[12] Ma Zhongfa, Song Xiukun(2012). On the legal factors and evaluation model of commercial value evaluation of copyright works [J]. Electronic Intellectual Property, no.05,pp. 57-61 +67.

[13] Mei Lin, Du Hang(2019). Influencing Factors and Spatial Distribution of Movie Box Office in Chinese City [J]. Economic Geography, ,vol.39,no.02,pp.22-29.

[14] Shi Wenhua, Zhong Biyuan, Zhangqi(2017). Comparing the effects of Online Comments on Box-office Incomes [J]. Chinese Journal of Management Science, vol.25,no.10,pp.162-170.

[15] Sun Chunhua, Liu Yezheng(2017). The Effects of Online Pre-launch Movie Trailers on the Box Office Revenue: Based on Text Sentiment Analysis Method [J]. Chinese Journal of Management Science, vol. 25,no.10,pp.151-161.

[16] Wang Lian, Jia Jianmin(2014). Forecasting Box Office Performance Based on Online Search: Evidence from Chinese Movie Industry [J]. Systems Engineering-Theory & Practice, vol.34,no.12,pp.3079-3090.

[17] Wu Yuling, Gao Ming(2014). Construction of evaluation index system of TV drama copyright transaction [J]. Contemporary Communication, no.02,pp.105-107.

[18] Xia Niya, Pu Yongjian(2012). Analysis of economic characteristics of film industry based on multinational panel data and research on influencing factors of domestic movie box office [J]. Exploration of Economic Problems, no.06,pp.136-144.

[19] Zhu Jinfu, Zhang Zhaopeng, Zhu Qingzhan, Liang Jingjie, Guo Yi(2021). Quantitative Evaluation of Content Value of Cultural Video Industry [J]. China Soft Science, no.01,pp.156-164.