Frontiers in Art Research, 2022, 4(4); doi: 10.25236/FAR.2022.040403.
Zhao Wen
School of New Media and Art, Xi’an Polytechnic University, Xi’an, 710048, China
For the Novel Coronavirus, which started in Wuhan, Hubei province, in early 2020, it has spread rapidly around the world at a super speed. Wechat, an instant messaging app, "forcibly" loaded the latest news of the daily epidemic in its official account function and released the epidemic dynamics in real time, so that the epidemic information it pushed every day was read by a huge number of one billion people and became the main platform for the audience to obtain information during the spread of the epidemic. The visualized elements such as charts, videos, H5 interface and MG animation presented in the epidemic information of "Top and Push" are in line with the production process of data news in the new media environment and the audience's personalized and socialized content consumption needs. At the same time, it also puts forward a new idea for the content production of local government popular science communication public account in the "post-epidemic" era.
Top and push, Official Accounts, Science Communication, Visualization, Communities
Zhao Wen. Analysis of the visual communication path of popular science content based on WeChat official account. Frontiers in Art Research (2022) Vol. 4, Issue 4: 10-13. https://doi.org/10.25236/FAR.2022.040403.
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