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Academic Journal of Humanities & Social Sciences, 2022, 5(4); doi: 10.25236/AJHSS.2022.050401.

Optimized Paths for TV Variety Shows in China according to Paradigm Shift of Uses and Gratifications Approach in the Era of New New Media

Author(s)

Henghe Hu

Corresponding Author:
Henghe Hu
Affiliation(s)

Literature, Journalism and Communication Institute, Central South University, Changsha, 410083, China

Abstract

Through case analysis, questionnaire survey, data interpretation and other empirical research methods, this paper focuses on audiences’ reaction to current TV variety shows as a starting point, discusses the paradigm shift of uses and gratifications approach and the possibility of whether Chinese TV variety shows can satisfy audiences’ demand under the perspective of media convergence in the era of new new media and provides a new way for the production and broadcasting of TV variety shows in China.

Keywords

TV variety show; Media convergence; Media audience; Uses and gratifications approach; Multi- screen interaction; Audience demand; new new media

Cite This Paper

Henghe Hu. Optimized Paths for TV Variety Shows in China according to Paradigm Shift of Uses and Gratifications Approach in the Era of New New Media. Academic Journal of Humanities & Social Sciences (2022) Vol. 5, Issue 4: 1-4. https://doi.org/10.25236/AJHSS.2022.050401.

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