Frontiers in Educational Research, 2019, 2(5); doi: 10.25236/FER.034051.
Xiange Luo¹ , Lifan Deng² , Chunyun Jiang³
1. Conservatory Of Music Jiangxi Normal University, Nanchang, China
2. Meishi Film Academy Of Chongqing University, Chongqing 400030, China
3. China Jiangxi Tv Station, Nanchang 330022, China
Along with the development of Internet new media technologies, information dissemination technologies and mobile intelligent terminals, people have gradually transformed from the era of texts to the era of pictures and now to the era of videos. Vlog is a new video type that is very popular in European and American countries. Why is it so popular in European and American countries? How about its development after coming to China? In response to these problems, this paper conducts a comparative analysis on YouTube, the overseas video platform, and VivaVideo, the first APP that is declared its transformation into a Vlog video community in China. It is found that Vlog has been somewhat muted in domestic development. Furthermore, it explores the reasons for this. Finally, this paper provides some suggestions for the development of Vlog in China from perspectives of the help of the platform, the optimization of the contents and the analysis of the consumption habits of the audience.
Vlog; Communication status; The development trend
Xiange Luo, Lifan Deng, Chunyun Jiang. Brief Discussion on the Transmission and Development of Vlog in China. Frontiers in Educational Research (2019) Vol. 2 Issue 5: 148-153. https://doi.org/10.25236/FER.034051.
[1] Sohu technology network(2019). Second Half of Short Video: Vlog Becomes the Key to Widen Differences? http://www.sohu.com/a/287652411_9998792314, 2019-01-09
[2] Xiaotong network(2018). What Exactly Is the 'Vlog'-a popular topic among Post-1995 Generation?.http://news.iresearch.cn/content/2018/01/272702.shtml,2018-01-18
[3]Huang Jiasheng(2018). Discussion on the Spread turn Behind the Rising of Video Blog. Journalist Cradle, no. 09, pp.112-113.