As a political communication vehicle, slogans played a unique mobilizing role in the early practice of the Chinese Communist Party. In the prevention and control of this new coronary pneumonia epidemic, a large number of epidemic prevention slogans emerged, mobilizing the general public to participate in the prevention and control of the epidemic through its simplicity, vividness and warning characteristics, which had a positive effect on the control of the epidemic. The mobilizing function of the anti-epidemic slogans of orientation, unity, promotion and identification is exercised.

Guo Qing, Liu Ni. Small Slogans, Big Effect: the Mobilization Function of Epidemic Prevention Slogans. Academic Journal of Humanities & Social Sciences (2022) Vol. 5, Issue 6: 86-90. https://doi.org/10.25236/AJHSS.2022.050617.

[1] Han Chengpeng. Slogans and Slogans: An Examination of a Mobilization Model [D]. Fudan University, 2007.

[2] Zhang Huaidong. From propaganda tool to governance resource: A study of village slogans during major epidemics[J]. Journal of Guangdong Administrative College, 2020,32(05):64-73.

[3] Jing M., Wang M. X. Organizational communication, social mobilization, and social governance functions of slogans in the fight against the new pneumonia epidemic[J]. News Lovers, 2021,(06):15-19.

[4] Li Huayin. How slogans can effectively prevent epidemics: An explanation of "responsible governance"-Analysis of rural "hardcore slogans"[J]. Journal of China Agricultural University (Social Science Edition), 2020,37(05):62-73.

[5] Wu Yujian, Wang Xisheng. Promoting popularization with "popular words"-Exploring the ideological and political education function of the slogans of the Communist Party of China in the new era[J]. Academic Inquiry, 2021, (02):130-135.