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Academic Journal of Humanities & Social Sciences, 2022, 5(6); doi: 10.25236/AJHSS.2022.050617.

Small Slogans, Big Effect: the Mobilization Function of Epidemic Prevention Slogans


Guo Qing, Liu Ni

Corresponding Author:
Guo Qing

School of Marxism, Hubei University of Technology, Wuhan, Hubei, 430068, China


As a political communication vehicle, slogans played a unique mobilizing role in the early practice of the Chinese Communist Party. In the prevention and control of this new coronary pneumonia epidemic, a large number of epidemic prevention slogans emerged, mobilizing the general public to participate in the prevention and control of the epidemic through its simplicity, vividness and warning characteristics, which had a positive effect on the control of the epidemic. The mobilizing function of the anti-epidemic slogans of orientation, unity, promotion and identification is exercised.


Anti-epidemic slogans; Publicity and mobilization; Functional realization

Cite This Paper

Guo Qing, Liu Ni. Small Slogans, Big Effect: the Mobilization Function of Epidemic Prevention Slogans. Academic Journal of Humanities & Social Sciences (2022) Vol. 5, Issue 6: 86-90. https://doi.org/10.25236/AJHSS.2022.050617.


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