International Journal of New Developments in Education, 2022, 4(6); doi: 10.25236/IJNDE.2022.040614.
School of Marxism, Shandong Women's University, Jinan 250358, China
The main target of the ideological and political education work in colleges and universities is the college students in the growth stage. The arrival of the we-media era has brought a series of impacts and challenges to the ideological and political workers and college students in colleges and universities. The focus of ideological and political work in colleges and universities should also be based on fully clarifying the challenges faced by the dual subjects of ideological and political education in colleges and universities in the era of self-media, and follow the principles of changing according to events, advancing with the times, and creating new ones according to the situation, highlighting the context of the self-media. With the new feature of the interactive influence between the dual subjects of education, efforts are made to explore the paths and countermeasures for the high-quality improvement of the affinity and effectiveness of ideological and political education.
Self-media, subject interaction, colleges and universities, ideological and political education
Zheng Luo. A Brief Analysis of the Interactive Ideological and Political Education of Colleges and Universities in the Context of Self-media. International Journal of New Developments in Education (2022) Vol. 4, Issue 6: 81-88. https://doi.org/10.25236/IJNDE.2022.040614.
 Chen Baosheng (2018).Speech at the National Conference on Undergraduate Education in Colleges and Universities in the New Era. China Higher Education, vol.2, no.3, p.21-24.
 Gao Ning, Zhang Meng (2020). Main Conflicts and Solutions in the Construction of Course Ideological and Political in Colleges and Universities. Beijing Education,vol.6, no.3, p.45-47.
 Lu Zirong and Liu Haiquan (2013). The Significance of Communication Qualification Theory for Improving the Teaching of Ideological and Political Courses in Colleges and Universities. Journal of Beijing Jiaotong University Social Science Edition, vol.13, no.2, p.27-32.
 Wu Xuebing (2005). Analysis of Hidden Education and Its Connotation. Journal of Wenzhou Vocational and Technical College, vol.9, no.4, p.16-20.
 Cao Duguo (2021). Theoretical and Practical Exploration of Diversified Collaboration of Ideological and Political Work in Colleges and Universities from the Perspective of Three Comprehensive Education. Fudan University Press, vol.7, no.21, p.96-100.