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Academic Journal of Engineering and Technology Science, 2019, 2(2); doi: 10.25236/AJETS.020046.

Research on Coordination Management of Green Supply Chain under BI Insurance

Author(s)

Junge Zhang

Corresponding Author:
Junge Zhang
Affiliation(s)

School of Management, Shanghai University, Shanghai, China
*Corresponding author e-mail: june0312@i.shu.edu.cn

Abstract

This paper is based on the Stackelberg model to study the strategic choices of suppliers and retailers in the context of a predictable increase in market demand. Considering the basic state separately, taking the volume discount pricing measures separately, purchasing the BI insurance separately, and combining, the research shows that the purchase of BI insurance can effectively suppress the drawbacks that the volume discount pricing strategy may cause the transaction volume to exceed the market demand. In the case of an increase in supply chain disruption, the combination of BI insurance and volume discount pricing strategies is the optimal strategy choice for a two-node supply chain.

Keywords

increased demand, business interruption insurance, volume pricing discount strategy

Cite This Paper

Junge Zhang. Research on Coordination Management of Green Supply Chain under BI Insurance. Academic Journal of Engineering and Technology Science (2019) Vol. 2 Issue 2: 96-109. https://doi.org/10.25236/AJETS.020046.

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