Frontiers in Art Research, 2022, 4(7); doi: 10.25236/FAR.2022.040709.
Ranran Zhao
Nanjing University of Science and Technology, Nanjing, 210094, China
Taking the development of fashion umbrella brand Wpc. as an example, this paper explores the role of design management in the creation of brand value. Through empirical analysis and comparative analysis, it analyzes and summarizes the design strategy characteristics and the brand value presentation of Wpc., and then discusses the role of design management in brand value creation. In the creation of corporate brand value, good design management can provide a source of innovative thinking for corporate design and development, point out the direction of corporate development, facilitate the promotion and expansion of the brand market, and establish a good brand image in the minds of consumers.
Design management, Brand value, Design strategy, Wpc.
Ranran Zhao. Analysis of the Role of Design Management in the Creation of Corporate Brand Value -- Taking Fashion Umbrella Brand Wpc. as an Example. Frontiers in Art Research (2022) Vol. 4, Issue 7: 36-42. https://doi.org/10.25236/FAR.2022.040709.
[1] Shen Liyi, Liu Lixian, Shan Hongcheng. Research on Design Management of Fashion Brand Sorelle Fontana[J]. Journal of Zhejiang Sci-Tech University, 2021, 46(5): 577-582.
[2] Best K. Design Management: Managing Design Strategy, Process and Implementation[M]. AVA publishing, 2006.
[3] Wang Wei, Liao Hangyun. Research Object and Research Method of Design Management[J]. Idea & Design, 2017, (02): 31-39.
[4] Zhang Yun, Pan Lun, Li Feng. Experience of Multinational Corporations in Enhancing Brand Value and Its Enlightenment to China[J]. Reform & Openning, 2009, (10): 71.
[5] Huang Tianyang. The Importance of Design Management in Brand Value Construction[J]. Journal of Shandong University of Art and Design, 2013, (03): 111-114.
[6] Shen Haiyong, Chen Zixuan. Analysis of the Application of Emotional Theory in Commodity Design -- Taking NENDO’s Works as an Example[J]. Design, 2021, 34(21): 41-43.
[7] Liu Ziping, Zhang Yuanjie. Research on Emotional Design of Products[J]. Industrial Design, 2021, (10): 73-74.
[8] Wang Tianxian, Li Binbin. Design and Design Management[J]. The Guide of Science & Education, 2012, (08): 144-165.
[9] Pan Yunzhu, Peng Huaming. Design Makes Brand -- Taking Starbucks (China) as an Example to Discuss How Design Management Plays a Role in Business Development[J]. Design, 2020, 33(09): 76-78.