At present, China's sports communication industry is becoming more and more mature in terms of artificial intelligence, big data, cloud computing and other "smart media" technologies, and the audio-visual image and expression of sports programs are gradually extending to technology, specialization and diversification.Under the new environment of sports information dissemination, the fragmented form tends to be the mainstream, along with the audience's increasing appreciation of sports programs, it actually shows that the audience has higher and higher requirements for the ability to host sports programs.The level of the host's professional level is directly related to the audience's reception and mastery of the program content.Nowadays, the change of program form and the attempt to host stylized and personalized may inject new colors into the development of sports programs.

Wu Wei. The stylized and personalized development of sports program hosts under the background of "smart media"--A Case Study of the Beijing Winter Olympics Broadcasting Program Practice. Frontiers in Art Research (2022) Vol. 4, Issue 7: 53-56. https://doi.org/10.25236/FAR.2022.040711.

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