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Frontiers in Art Research, 2022, 4(8); doi: 10.25236/FAR.2022.040802.

Research on the Value Maximization of Chinese Film Intellectual Property in the Internet Era

Author(s)

Yuhao Li

Corresponding Author:
Yuhao Li
Affiliation(s)

School of Fine Arts, the University of Shandong, Jinan, 250000, Shandong, China

Abstract

The research question about this dissertation is to explore the possibility of the value maximization of Chinese film intellectual property in the Internet era. The purpose of this research is to provide the experience of IP management for the Chinese film Company and the way to IP value maximization in the Chinese film industry. This paper analyzes the method of IP value maximization, which should construct the value chain of film industry on the basis of core products, tangible products, augmented products and promised products.

Keywords

IP; Film Management; Film Industry; Value Chain

Cite This Paper

Yuhao Li. Research on the Value Maximization of Chinese Film Intellectual Property in the Internet Era. Frontiers in Art Research (2022) Vol. 4, Issue 8: 8-13. https://doi.org/10.25236/FAR.2022.040802.

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