Frontiers in Art Research, 2022, 4(8); doi: 10.25236/FAR.2022.040809.
Siweizi Wang, Chengjun Zhou, Yan Qu
School of Art and Design, Hubei University of Technology, Wuhan, China
The new media era is accelerating with technological progress, changing many of the ways of life of people today. Smartphones is now also popularized to all people, and TikTok app and other communication media such as these are constant to refresh people's new perceptions of the information age. Among them, the persona image construction from the film to the new media lives with goods, through the charm of the anchor character image for Consumption pattern into everyone's eyes. This paper briefly discusses the theoretical concept, the construction method, specific advantages,the development direction and strategy of the persona image in live streaming.
Live with good, persona image, new media, information age, shakeout
Siweizi Wang, Chengjun Zhou, Yan Qu. Research on the Construction of Persona Image in Live-Streaming with Goods—Taking Tiktok Live as an Example. Frontiers in Art Research (2022) Vol. 4, Issue 8: 42-46. https://doi.org/10.25236/FAR.2022.040809.
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