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Academic Journal of Humanities & Social Sciences, 2022, 5(9); doi: 10.25236/AJHSS.2022.050903.

Research on the Construction and Operation of Broadcasting Community for the Elderly

Author(s)

Sun Xiaohui

Corresponding Author:
Sun Xiaohui
Affiliation(s)

Hebei Normal University for Nationalities, Chengde, China

Abstract

In the mobile Internet era, community-based vertical communication is becoming increasingly widely used in broadcasting programs. In the past, the contents of broadcasting programs are produced by professional broadcasting teams alone. However, this pattern has been completely broken. Nowadays, the audience is no longer just listeners. Instead, they also create and provide broadcasting contents. The audience of broadcasting programs pays more attention to the experience and desires to participate in the programs in an interactive manner. In this study, the characteristics of community-based communication, operation problems and operation procedures of some broadcasting programs for the elderly were analyzed. In addition, four conditions necessary for the construction and operation of broadcasting community for the elderly were determined. It is hoped that this paper may provide some reference for building a perfect community ecosystem for these programs, realizing the commercial transformation and speeding up the transformation and development of media.

Keywords

Community-based broadcasting; Media transformation; Community operation; Broadcasting programs for the elderly

Cite This Paper

Sun Xiaohui. Research on the Construction and Operation of Broadcasting Community for the Elderly. Academic Journal of Humanities & Social Sciences (2022) Vol. 5, Issue 9: 12-17. https://doi.org/10.25236/AJHSS.2022.050903.

References

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