Xu Ji, Jiaxiao Wu, Zhaoxuan Li
School of Art, Anhui University of Finance and Economics, Bengbu, China
In recent years, with the rise of Chinese animation films and animation, related industries are also developing rapidly, and gradually breaking down industrial barriers, showing a trend of industrial integration. However, compared with the relatively mature operation mode of animation IP industry in the United States and Japan, there is still a big gap in the resource integration of animation IP industry and the development and maintenance of new animation IP in China. In the context of industrial integration, how to coordinate digital cultural resources with economic models to promote the sustainable development of the overall industrial chain has become a problem that needs to be solved at present.
Industrial integration; Animation IP; Digital cinema; Culture industry
Xu Ji, Jiaxiao Wu, Zhaoxuan Li. Research on the development of animation IP resources in digital industry. Frontiers in Art Research (2022) Vol. 4, Issue 9: 32-35. https://doi.org/10.25236/FAR.2022.040906.
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