Welcome to Francis Academic Press

Frontiers in Art Research, 2022, 4(9); doi: 10.25236/FAR.2022.040906.

Research on the development of animation IP resources in digital industry


Xu Ji, Jiaxiao Wu, Zhaoxuan Li

Corresponding Author:
Xu Ji

School of Art, Anhui University of Finance and Economics, Bengbu, China


In recent years, with the rise of Chinese animation films and animation, related industries are also developing rapidly, and gradually breaking down industrial barriers, showing a trend of industrial integration. However, compared with the relatively mature operation mode of animation IP industry in the United States and Japan, there is still a big gap in the resource integration of animation IP industry and the development and maintenance of new animation IP in China. In the context of industrial integration, how to coordinate digital cultural resources with economic models to promote the sustainable development of the overall industrial chain has become a problem that needs to be solved at present.


Industrial integration; Animation IP; Digital cinema; Culture industry

Cite This Paper

Xu Ji, Jiaxiao Wu, Zhaoxuan Li. Research on the development of animation IP resources in digital industry. Frontiers in Art Research (2022) Vol. 4, Issue 9: 32-35. https://doi.org/10.25236/FAR.2022.040906.


[1] Ma Jian.(2002). Review of theoretical research on industrial integration. Economic trends (05),78-81.

[2] Shi Desheng. (2014).Development mode and Path Innovation of China's animation industry. Discussion on modern economy (09),40-43.

[3] Meng Kaining.(2013). Development status and Strategies of animation derivatives in China. Film literature(12),42-43.

[4] Xiang zhongping.(2006).The dilemma of China's animation industry. China Radio and television journal (08),59-60.

[5] Cui Cong.(2016). Research on the adaptation mode of domestic animation IP under the background of "Internet +". Media (06),75-77.

[6] Liu Bin.(2019).Animation industry value chain innovation from the perspective of IP operation . China Publishing Journal (03),37-40.