School of Surveying and Mapping Engineering, Heilongjiang Institute of Technology, Harbin, China
Nowadays, due to the ongoing advancement of Internet technology and the advent of numerous new media, cultural programmes have also quickly changed and innovated. "The Reader," a cultural programme that emphasizes reading and sharing, has drawn a wide following thanks to its slogans "content is king" and "ordinary people." However, as new media technology advances, audiences have new demands for traditional and new media development due to the influence of traditional culture and the requirement for programmes in traditional cultural fields to be transformed, improved, and innovated. The Reader is used as an example in this study to analyze how to create a programme and how to develop interactively with self-media in a multi-media environment. Its future development path is also discussed.
Cultural programmes; innovation; readers
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