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Academic Journal of Humanities & Social Sciences, 2022, 5(10); doi: 10.25236/AJHSS.2022.051001.

Research on College Students’ Online Consumption Demand and Influencing Factors Based on ELES Model


Wang Yunxia1, Duan Jiexin2

Corresponding Author:
Wang Yunxia

1Shenzhen Technology University, Shenzhen, 518118, China

2Shenzhen Polytechnic School, Shenzhen, 518000, China


College students are an important group of online consumption. The data of College Students’ online consumption are obtained through the questionnaire. The ELES model is used to analyze the structural characteristics of College Students’ online consumption from the perspective of region and gender. Through summarizing the actual performance of College Students’ online consumption, and analyzing the existing problems of College Students’ online consumption, put forward the measures to help college students’ reasonable online consumption from the angles of the society, school and individuals.


Digital economy; ELES; College student; Online consumption

Cite This Paper

Wang Yunxia, Duan Jiexin. Research on College Students' Online Consumption Demand and Influencing Factors Based on ELES Model. Academic Journal of Humanities & Social Sciences (2022) Vol. 5, Issue 10: 1-7. https://doi.org/10.25236/AJHSS.2022.051001.


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