Zhang Yuqi1, Yang Bolun2
1School of Hotel Management, China University of Labor Relations, Beijing, China
2School of Broadcasting and Hosting Art, Communication University of Zhejiang, Zhejiang, China
In the era of omni-media diversification, the process of capital chasing for profit has brought about the vigorous development of the media industry, and also revealed the obvious trend of pan-entertainment. Traditional TV programs strive to embrace the "IP + traffic" operation model, so a large number of cross-border hosts have came into being. Singers, actors, and idols have crossed borders to host major evening parties, ceremonies and variety shows, but the quality of the programs is uneven, which has exposed the problems that many guest hosts have in cross-border hosting.Take "National Treasure" as an example, this paper analyzes the communication strategies of cross-border hosts in the program from the aspects of interview response skills, the use of paralanguage and role modeling, in order to give some enlightenment to peers in hosting learning.
Cross-border host; Host strategy; Identity positioning
Zhang Yuqi, Yang Bolun. Problems and Enlightenments of Cross-Border Hosting——Take "National Treasure" as an example. Academic Journal of Humanities & Social Sciences (2022) Vol. 5, Issue 10: 32-37. https://doi.org/10.25236/AJHSS.2022.051006.
 Song Xiangyi. Thinking about the competitiveness of professional hosts from the perspective of cross-border [J]. Media Forum, 2019(07).
 Wu Hanying. Problems and countermeasures of local station hosts in program hosting [J]. Journal of China Radio and Television, 2016(01).
 Liu Tao. An Analysis of Psychological Factors of News Announcers When Preparing Articles [J]. Southeast Communication, 2014(08).