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Academic Journal of Humanities & Social Sciences, 2022, 5(10); doi: 10.25236/AJHSS.2022.051010.

Research on the development of traditional media hosts under the wave of e-commerce live broadcast


Li Lin, Wang Lin

Corresponding Author:
Li Lin

Zhejiang University City College, Hangzhou, China


With the development of live broadcast, the use of live broadcasts in life has become more and more extensive. The live broadcast of news reports,the emergence of e-commerce live broadcasters and so on...all the phenomena show the vigorous vitality of the emerging industry of live broadcast. The in-depth integration of different media have collided with new sparks. Also,as a traditional host who have received professional training for what one is doing that has advantage in adapting to e-commerce live broadcasts. All in all,with the development of e-commerce live broadcast, hosts who work for traditional media still have a long way to go. 


E-commerce live broadcast; host; traditional media

Cite This Paper

Li Lin, Wang Lin. Research on the development of traditional media hosts under the wave of e-commerce live broadcast. Academic Journal of Humanities & Social Sciences (2022) Vol. 5, Issue 10: 52-55. https://doi.org/10.25236/AJHSS.2022.051010.


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