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Frontiers in Educational Research, 2022, 5(12); doi: 10.25236/FER.2022.051212.

Research on Training Strategies of Innovative and Entrepreneurial Media Professionals in Colleges and Universities


Yuanyuan Kong

Corresponding Author:
Yuanyuan Kong

School of Economics and Management, Xi'an University of Posts and Telecommunications, Xi’an, China


With the advent of the omnimedia era, there is a huge demand gap for "mass entrepreneurship and innovation" talents in the media field. From the perspective of colleges and universities, the education and teaching reform combining theory and practice has achieved phased results after years of practice, but there are still many deficiencies and problems in the cultivation of innovative and entrepreneurial media talents in colleges and universities in the era of all media. Therefore, based on the current situation of media talents training in colleges and universities, this paper analyzes the current problems in the training of media talents based on the investigation of the entrepreneurship and innovation education in some universities in Shaanxi Province. On the premise of clarifying the goal of cultivating innovative and entrepreneurial talents in media majors, this paper proposes specific strategies to optimize the training mode of innovative and entrepreneurial talents in media majors in colleges and universities under the guidance of "mass entrepreneurship" thinking in the era of all media.


omnimedia; olleges and universities; "Double gen "; Media major; Cultivation of talents

Cite This Paper

Yuanyuan Kong. Research on Training Strategies of Innovative and Entrepreneurial Media Professionals in Colleges and Universities. Frontiers in Educational Research (2022) Vol. 5, Issue 12: 66-70. https://doi.org/10.25236/FER.2022.051212.


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