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Frontiers in Art Research, 2022, 4(11); doi: 10.25236/FAR.2022.041105.

A Brief Analysis of the Role Packaging of Chinese Network Animation under the Background of Pan-Entertainment

Author(s)

Suzhen Bai

Corresponding Author:
Suzhen Bai
Affiliation(s)

Academy of Fine Art & Design NWNU, Lanzhou, Gansu, China

Abstract

This paper takes the industrial ecology of pan-entertainment layout as the research perspective, and the animation characters as the research object. Through the market transformation of Chinese network animation analysis and further analysis of the importance of roles, under the appeal of capital, in order to meet the consumer needs of users, the design concept transformation of role packaging from BtoC (work oriented) to CtoB (user oriented) is analyzed from multiple dimensions, such as user circle positioning, vertical user segmentation and aesthetic orientation of the times. At the same time, on this basis, with a rational attitude to examine the status quo of role packaging, we can not only see the positive role of capital in stimulating the market vitality, but also can not ignore a series of industry problems caused by excessive profit seeking, should be criticized and reflection, so as to make forward-looking thinking for the future development of the industry.

Keywords

network animation, pan entertainment, role packaging, user oriented

Cite This Paper

Suzhen Bai. A Brief Analysis of the Role Packaging of Chinese Network Animation under the Background of Pan-Entertainment. Frontiers in Art Research (2022) Vol. 4, Issue 11: 22-25. https://doi.org/10.25236/FAR.2022.041105.

References

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