Big data analysis ability has gradually become the core weapon for manufacturing enterprises to gain market competitiveness, which can provide strong support for enterprises to improve performance. Based on the data of 215 questionnaires of manufacturing enterprises, this paper uses structural equation model to test the influence of big data analysis ability on enterprise performance, and further verifies the mediating role of supply chain flexibility in the influence process. The results show that: first, big data analysis ability can positively affect enterprise performance; Second, big data analysis can positively affect supply chain flexibility; Thirdly, supply chain flexibility can positively affect enterprise performance; Fourth, supply chain flexibility plays a mediating role between big data analysis capability and enterprise performance.

Rongwei Hu, Meiling Liu. Big Data Analysis Capability, Supply Chain Flexibility and Manufacturing Firm Performance. Academic Journal of Humanities & Social Sciences (2022) Vol. 5, Issue 11: 1-7. https://doi.org/10.25236/AJHSS.2022.051101.

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