Introduced from the West, talk show has gradually been localized in China, embodying its own innovative characteristics in many aspects. The ROCK&ROAST combines the talk show with the variety show of the new era, deconstructs the traditional talk show mode, and the competition system of “everyone can speak 5-minute talk show” is creatively proposed; Combining various new interactive platforms, The ROCK&ROAST competition lived up to the expectations of the audience, and the ROCK&ROAST and excellent players were invited to join it. After polishing, the writer Department launched ten special programs of the “STAND-UP COMEDY” with different themes including fire protection and the service industry, which let the audience notice the hardships behind many industries that they have not been noticed, and better convey the positive energy of the society. In this paper, analysis is carried out from the perspective of communication strategy, and how the emerging Chinese talk show can better attract audiences and transmit social positive energy will be discussed.

Cui Jingyu. Deconstruction and Construction: Strategy of Spreading Talk Show. Frontiers in Art Research (2022) Vol. 4, Issue 11: 71-75. https://doi.org/10.25236/FAR.2022.041116.

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