Frontiers in Art Research, 2022, 4(11); doi: 10.25236/FAR.2022.041118.
Li Xiang
Broadcasting and Hosting Profession, Yunnan Arts University, Kunming, China
Chinese traditional culture and history have always been titled as "treasures standing in the East" in the world. Inheriting excellent traditional culture is a long-term process, characterized by timeliness and diversity, which requires continuous injection of vitality, continuous promotion and development as well as continuous innovation and publicity. The inheritance of excellent traditional culture includes the subject and object of inheritance, as well as multiple elements such as media, content, and environment. From 2016 to 2022, cultural variety shows undoubtedly have always been maintaining a "unique" status in this project. With the continuous breakthrough and improvement of radio and television, the integration of various media and the diversification of communication methods, many of these "new ideas" have attracted more young people's attention to such "cultural popular" programs. Under the exposure and influence of such cultural variety shows, the youth of today will become more firm in cultural identity and cultural self-confidence.
media presentation; cultural variety show; creativity and innovation
Li Xiang. Analysis on the media presentation and dissemination path of cultural variety shows. Frontiers in Art Research (2022) Vol. 4, Issue 11: 81-86. https://doi.org/10.25236/FAR.2022.041118.
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