Communication University of Zhejiang, Hangzhou, China
With the rapid development of domestic TV programs in recent years and the increasing spiritual and cultural needs of the public, cultural variety shows have entered the public's vision and attracted much attention, and the oral communication strategies of such programs have also seen new changes. This article takes the large-scale cultural variety show "China in Ancient Books" launched by CCTV as an example to analyze the new oral communication strategy of cultural variety shows.
Cultural variety show; Oral communication; The role of the host; "China in Classics"
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