With the rapid development of domestic TV programs in recent years and the increasing spiritual and cultural needs of the public, cultural variety shows have entered the public's vision and attracted much attention, and the oral communication strategies of such programs have also seen new changes. This article takes the large-scale cultural variety show "China in Ancient Books" launched by CCTV as an example to analyze the new oral communication strategy of cultural variety shows.

You Yijie. Research on Oral Communication Strategies of Cultural Variety Shows——Take "China in Classics" as an Example. Frontiers in Art Research (2022) Vol. 4, Issue 12: 47-51. https://doi.org/10.25236/FAR.2022.041210.

[1] Wang Xuecong. Cultural Integration· Active Audience· Two Economies: The Interpretation of Cultural Variety Shows by John Fiske's TV Theory [J].Film and Television Culture,2022,(01):187-194.

[2] Duan Peng, Song Qin. Cultural Symbiosis and Technology Empowerment: Reflections on the High-quality Development of Cultural Programs [J].China Editor,2022,(03):76-80+85.

[3] Zhao Xuerong. A Brief Discussion on the Development Status of Cultural Variety Shows——Taking "National Treasure" as an Example [J]. Fashion of Tomorrow,2021,(08):4-6.

[4] Li Yaming, Wang Qun. Oral Communication: A New Discipline to be Constructed [J]. Friends of Editors, 2014,(07):65-69.

[5] Qiu Wei. Research on the Cultural Value of Oral Chinese Communication under the Background of "One Belt and One Road" [J]. Research on Communication Power, 2020,4(01):33-34.

[6] Fu Gang. China's popular culture and film and television communication [D]. Jilin University, 2007.

[7] Wang Siyu. On the popular presentation of cultural variety shows——Taking "China in Classics" as an example [J]. Audiovisual, 2022,(04):83-86.

[8] Zheng Shuzhou, Zhong Huajiang. "China in the Classics": Looking at the past and present in a moment, touching the world in a moment [J]. Composition and Examination, 2021(Z3):142-145.