Xiuru Jian1, Ruilong Bai1, Ziyue Liu1, Xiutong Jian2, Qi Qiu3
1Beijing Polytechnic, Beijing, 100176, China
2Beijing University of Posts and Telecommunications, Beijing, 100876, China
3Beijing Xiaomi Mobile Software Co., Ltd, Beijing, 100089, China
The information age is also an era of information flooding. People receive a lot of logo information every day, which makes it difficult for the traditional and static logo image to attract the audience's attention, while the novel dynamic logo can produce a strong visual impact. It attracts the attention of the audience and meets the psychological and aesthetic needs of the audience, so it is favored by people. Modern aesthetics believes that all beautiful things should be pleasant and acceptable to human senses, and it is difficult to express vivid and vivid artistic images with too straightforward visual images. The dynamic logo, with its unique shape and changing visual image, has produced a strong visual impact and received a good information communication effect.
New Energy; Automobile car club logo; development
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