Communication University of China, Nanjing, China
Today in the 21st century, under the background of the rapid development of the Internet and the blessing of technology, the prevalence of online video has brought an impact on traditional TV. It has reduced its ratings, hollowed out its talents, lost its advertisers, and lost its monopoly of speech and the guiding force of the direction of public opinion. Although traditional TV has the disadvantages of limited content, limited time and lack of interaction, it also has the formality, authority and publicity that online video does not have. Therefore, both traditional TV and online video need to continue to improve their own strength and enrich their content, so that they will not be eliminated by the times, and can go more and more steadily and farther.
traditional TV, online video, development
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