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Frontiers in Art Research, 2022, 4(12); doi: 10.25236/FAR.2022.041213.

The Core Qualities that TV Program Hosts Should Have in the New Media Era——Taking Sa Beining as an Example


Zhang Qiying

Corresponding Author:
Zhang Qiying

School of Foreign Languages, Jiangxi Agricultural University, Nanchang, China 


In recent years, variety shows and reality shows have developed a lot, and many Crossover hosts have appeared. Some actors from other industries, such as actors and singers, have crossed the role of show hosts, but, most crossover hosts are traditional media TV presenters who cross over to new program forms. As an interdisciplinary moderator, Sa Beining successfully hosted today's talk, and with the continuous development of new media, he has been seen in many variety shows, and he has frequently appeared in the circle with his unique hosting style. This article first summarizes the definition of a Crossover host and then analyzes the opportunities and crises faced by traditional media hosts in the new media era. Finally, the paper will analyze the successful Crossover case of Sa Beining in the era of new media.


new media era; Crossover; Sa Beining; core literacy

Cite This Paper

Zhang Qiying. The Core Qualities that TV Program Hosts Should Have in the New Media Era——Taking Sa Beining as an Example. Frontiers in Art Research (2022) Vol. 4, Issue 12: 65-69. https://doi.org/10.25236/FAR.2022.041213.


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