School of Foreign Languages, Jiangxi Agricultural University, Nanchang, China
In recent years, variety shows and reality shows have developed a lot, and many Crossover hosts have appeared. Some actors from other industries, such as actors and singers, have crossed the role of show hosts, but, most crossover hosts are traditional media TV presenters who cross over to new program forms. As an interdisciplinary moderator, Sa Beining successfully hosted today's talk, and with the continuous development of new media, he has been seen in many variety shows, and he has frequently appeared in the circle with his unique hosting style. This article first summarizes the definition of a Crossover host and then analyzes the opportunities and crises faced by traditional media hosts in the new media era. Finally, the paper will analyze the successful Crossover case of Sa Beining in the era of new media.
new media era; Crossover; Sa Beining; core literacy
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