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Frontiers in Educational Research, 2022, 5(14); doi: 10.25236/FER.2022.051404.

Feasibility Analysis of the Application of Balanced Scorecard in Performance Management of Private Colleges and Universities

Author(s)

Yantong Liu1,2, Cheryl Phee1

Corresponding Author:
Yantong Liu
Affiliation(s)

1Malaysia University of Science and Technology (MUST), Block B, Encorp Strand Garden Office, No. 12, Jalan PJU 5/5, Kota Damansara, 47810 Petaling Jaya, Selangor, Malaysia

2Xi’an Peihua University,710199, Shaanxi, China

Abstract

As an important part of higher education in my country, private colleges and universities have faced many external environmental pressures and internal management problems in the development process in recent years. It is urgent to improve the performance management system of private colleges and universities. By using the performance management method of the balanced scorecard, the performance evaluation of private colleges and universities can be linked with the college strategy, and the purpose of strategic development and long-term competitive advantage can be gradually realized. This paper analyzes the existing problems in the management of private colleges and universities by expounding the relevant concepts of the balanced scorecard, an effective tool in enterprise performance management, and makes a feasibility analysis of the application of the balanced scorecard in the performance management of private colleges and universities. Suggestions are put forward to improve the performance management of private colleges and universities by using the balanced scorecard.

Keywords

Private colleges and universities; Performance management; Balanced scorecard

Cite This Paper

Yantong Liu, Cheryl Phee. Feasibility Analysis of the Application of Balanced Scorecard in Performance Management of Private Colleges and Universities. Frontiers in Educational Research (2022) Vol. 5, Issue 14: 13-18. https://doi.org/10.25236/FER.2022.051404.

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