The purpose of this study is to explore the interaction of college students’ emotional states when they receive short video news pieces with different emotions. At the same time, it analyzes whether there will be differences in modality changes and obviousness of the topic between different genders. This study used a controlled experiment with a stratified sampling method to select 118 students from Hunan University of Science and Technology. The results show that when college students are exposed to news topics with positive or negative attributes, their original emotional state will affect their subsequent emotional response. This pattern of interaction reflects the psychological theory of excitation transfer. In addition, the positive framing of short video news has a significant impact on positive audience sentiment and increased trust in the media. Female representatives had more significant emotional interactions. However, the prominence of news topics is not directly related to the emotional changes of college students.

Shumin Cai. The Influence of Short Video News on College Students’ Emotional Interaction—— A Comparative Experiment Based on Gender Differences. Academic Journal of Humanities & Social Sciences (2022) Vol. 5, Issue 12: 1-12. https://doi.org/10.25236/AJHSS.2022.051201.

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