“Wisdom Tree” column of CCTV Children’s Channel is a puzzle program for preschool children aged 3 to 6. In a lively and vivid form, it integrates scientific educational concepts into vivid games, so that children can learn from games, play games and grow up healthily in the game. “Wisdom Tree” has developed to this day, with its unique and targeted columns, it has formed a own brand value, but also has a group of unique audiences. This article analyzes briefly at the characteristics of language style and pragmatic strategies of the host in the “Wisdom Tree” column, and interprets the reasons for its high praise.

Liu Biyu. An Analysis of the Characteristics of Language Style and Pragmatic Strategies of the Host in the “Wisdom Tree” Column . Academic Journal of Humanities & Social Sciences (2022) Vol. 5, Issue 13: 61-66. https://doi.org/10.25236/AJHSS.2022.051312.

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