Academic Journal of Humanities & Social Sciences, 2022, 5(13); doi: 10.25236/AJHSS.2022.051315.
Diya Zhang
Chongqing Industry and Information Vocational College, 400043, China
Fan community is developing its presence in establishing the Word-of-Mouth and increasing brand loyalty. In this context, it is necessary to analysing the public sentiment of a Facebook group for the management of marketing strategies. This paper evaluates the sentiment of fans in a Facebook group named ‘Marvel’, and visualises its outcomes for clearing social network. Results suggest that lightly positive sentiment could be seen in ‘Marvel’group, and brand could both benefit and suffer from virtual fan community. Members in is group prefer give likes and reactions instead of interacting with others.
Sentiment, Facebook group, social network site, Word-of-Mouth, Marvel
Diya Zhang. Sentiment Analysis and Visualisation in a Facebook Group: A Case Study of ‘Marvel’ Group. Academic Journal of Humanities & Social Sciences (2022) Vol. 5, Issue 13: 77-82. https://doi.org/10.25236/AJHSS.2022.051315.
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