In recent years, with the progress of society and the rapid development of information and communication technology, the types and contents of relationship reality shows are becoming more and more diverse in the era of integration media. As a new form, the shows explore the emotional needs and social status quo of contemporary young people in the mode of "emotion + reason ". With the rapid development of domestic relationship reality shows, they are widely popular among the audience and also receive high attention on TV and short video websites. This paper takes “I Like You Too” as an example to analyze and discuss the innovative strategies of relationship reality shows in the era of integration media. 

Zheng Rongrong. A Brief Analysis of the Innovative Strategy of Relationship Reality Show in the Era of Integration Media. Frontiers in Art Research (2022) Vol. 4, Issue 13: 33-37. https://doi.org/10.25236/FAR.2022.041307.

[1] Wang Jiahui. Research on the development strategy of love reality Shows in the new media environment [J]. Sound Screen World,2020(01):80-81.

[2] Sun Lulu. Analysis of the popularity of emotion observation reality shows -- Taking Daughters in Love as an example [J]. Journalism and Communication,2019(24):93-94.

[3] Zhang Chenmu. Research on Love Observation Reality Show from the Perspective of Reception Aesthetics [D]. South China University of Technology, 2020.

[4] Hu Yifan. Analysis of the success factors of domestic love observation variety shows from the perspective of audience -- Taking "Like You, Me Too" as an example [J]. Research on transmission power,2019,3(15):50.

[5] Gu Nana. Analysis on emotion Communication Strategy of love observation reality Show -- A Case Study of "Heartbeat Signal" [J]. Satellite Television and Broadband Multimedia,2020(03):178-179.