With the rapid development of the society, it also provides a stable guarantee for people's material needs and the level of consumption also rises. More and more people yearn for spiritual satisfaction, tourism has become an important way for more and more people to relax. The rapid development of tourism is well known to all, and more and more people hope to have a high quality experience when they travel. The service quality of tour guides has a great influence on tourists' travel experience. In recent years, more and more people pay attention to the service quality of tour guides, and tourism enterprises also have a lot of dissatisfaction with the service quality of tour guides. This paper will aim at the problems in the tour guide service, discussing the reasons for the problems in the tour guide service, and put forward some Suggestions to improve the quality of tour guide service.

Zhang Xiaowei, Yao Suna. Analysis of common problems and countermeasures in tour guide service. Academic Journal of Humanities & Social Sciences (2022) Vol. 5, Issue 14: 79-84. https://doi.org/10.25236/AJHSS.2022.051415.

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