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Academic Journal of Humanities & Social Sciences, 2022, 5(14); doi: 10.25236/AJHSS.2022.051416.

The general situation and countermeasures of tourism development in Lishui


Zhang Xiaowei, Wu Jingjing

Corresponding Author:
Zhang Xiaowei

College of Humanities, Jiangsu Maritime Institute, Nangjing, China


Zhejiang Province is one of the most economically developed provinces in China. However, Lishui is one of the cities with poor economic development and tourism development in the province. Although its geographical location and economic development lag far behind other cities in the province, tourism resources in lishui have unique advantages. This paper first introduces the general situation and tourism resources of Lishui , then uses SWOT analysis method to analyze the tourism industry. It clearly lists its own strengths, weaknesses, external opportunities and external threats. This paper focuses on the shortcomings of the tourism industry of Lishui and work out a more specific and operable solution.. First of all, we must reposition the tourism industry in Lishui and establish an excellent tourism brand, then improve and optimize relevant aspects to promote the all-round development of tourism in Lishui.


Lishui; Tourism development; SWOT analysis; Countermeasures

Cite This Paper

Zhang Xiaowei, Wu Jingjing. The general situation and countermeasures of tourism development in Lishui. Academic Journal of Humanities & Social Sciences (2022) Vol. 5, Issue 14: 85-90. https://doi.org/10.25236/AJHSS.2022.051416.


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