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Frontiers in Art Research, 2022, 4(14); doi: 10.25236/FAR.2022.041412.

Ancient Town Tourism from the Perspective of Chinese Cultural and Creative Industries——Taking Wuzhen Theatre Festival as an Example

Author(s)

Lu Yiming

Corresponding Author:
Lu Yiming
Affiliation(s)

Communication University of Zhejiang, Hangzhou, China

Abstract

In the constantly accelerating process of globalization, how to balance the uniqueness and innovation of different regional cultures has become one of the problems faced by cultural and creative development. Based on the development of Wuzhen cultural and creative industry, this paper combines Wuzhen Theatre Festival to analyze the development of cultural and creative industries in ancient towns in China, and proposes its development.

Keywords

Cultural and creative industries; Tourism; Wuzhen; Theatre festival

Cite This Paper

Lu Yiming. Ancient Town Tourism from the Perspective of Chinese Cultural and Creative Industries——Taking Wuzhen Theatre Festival as an Example. Frontiers in Art Research (2022) Vol. 4, Issue 14: 63-66. https://doi.org/10.25236/FAR.2022.041412.

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