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Frontiers in Art Research, 2022, 4(14); doi: 10.25236/FAR.2022.041416.

Analysis of Sa Beining 's Hosting Style

Author(s)

Cao Ranran

Corresponding Author:
Cao Ranran
Affiliation(s)

School of Broadcasting and Hosting Arts, Communication University of Shanxi, Jinzhong, China

Abstract

The emergence of new media has promoted the TV industry to develop faster and faster, and TV programs have gradually become market-oriented. Many people have devoted themselves to the host industry, and the host team has gradually grown up. However, the accumulation of quantity has not reached a qualitative leap. We will find that many hosts on the market have basically the same host style. Because they see which host style is widely liked by the audience, they blindly imitate it, but they have not formed their own unique style. Today's TV presenters are already different from the traditional ones. Instead of just following the script prepared in advance, they should look for a host style that suits them best according to their own characteristics, and show your unique personal charm to the audience. How to make a name for yourself among many presenters, so that the audience can remember and like you, is a problem that we need to solve. The presenters must make full use of their own advantages and characteristics in combination with the program content, so as to achieve a certain program effect. Taking Sa Beining as an example, this article studies the host's program style and the formation of Sa Beining's host style, and discusses how the host can find a suitable host style.

Keywords

Show style; Host style; Sa Beining

Cite This Paper

Cao Ranran. Analysis of Sa Beining 's Hosting Style. Frontiers in Art Research (2022) Vol. 4, Issue 14: 87-91. https://doi.org/10.25236/FAR.2022.041416.

References

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