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Frontiers in Educational Research, 2022, 5(17); doi: 10.25236/FER.2022.051707.

Cultivation of Innovation and Entrepreneurship Ability of Undergraduates Majoring in Business Administration: Taking the Accounting Major of Independent Colleges in Jiangsu Province as an Example

Author(s)

Xiaoke Zhao1,2, Kai Yang1

Corresponding Author:
Kai Yang
Affiliation(s)

1Changzhou University Huaide College, Jingjiang, Jiangsu, 214500, China

2Business School of Changzhou University, Changzhou, Jiangsu, 213100, China

Abstract

In the new era, education and entrepreneurship are the two most concerned areas of the whole society. The important mission entrusted to colleges and universities by the times is to cultivate innovative and entrepreneurial compound talents for the country. As a key and popular specialty of national higher education, accounting specialty has been explored by various colleges and universities for its talent training mode. The rapid development of economy and the pressure of employment put forward higher requirements for accounting students. The comprehensive ability of innovation and entrepreneurship has gradually become one of the important indicators to measure the quality and level of students' training. This paper takes the independent colleges in Jiangsu Province as an example, analyzes the importance of innovation and entrepreneurship training based on the development of accounting industry and accounting students, and analyzes the root causes of the problems. Finally, the corresponding solutions are proposed to promote the further development of innovation and entrepreneurship education reform in China.

Keywords

Innovation and entrepreneurship ability, Accounting, Independent College, Reform in education

Cite This Paper

Xiaoke Zhao, Kai Yang. Cultivation of Innovation and Entrepreneurship Ability of Undergraduates Majoring in Business Administration: Taking the Accounting Major of Independent Colleges in Jiangsu Province as an Example. Frontiers in Educational Research (2022) Vol. 5, Issue 17: 31-40. https://doi.org/10.25236/FER.2022.051707.

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