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Academic Journal of Humanities & Social Sciences, 2022, 5(17); doi: 10.25236/AJHSS.2022.051705.

Leadership and Change Management within Adidas


Chengzhang Guo

Corresponding Author:
Chengzhang Guo

Adam Smith Business School, College of Social Sciences, University of Glasgow, Gilbert Scott Building, Glasgow G12 8QQ, UK


To explore the impact of leadership change management on global organisations, firstly, the state of the multinational Adidas is presented, with an analysis of the company's resources and capabilities based on the PESTEL model focusing on the structural level. Secondly, the McKinsey 7S model points out the company’s aspects that must be considered comprehensively in the development process. Finally, the paper concludes that competition is the driver of external change and that a healthy company climate and incentives are key to reducing internal resistance.


Leadership change management, Adidas, McKinsey 7S model, PESTEL model, organisational culture, resistance to change

Cite This Paper

Chengzhang Guo. Leadership and Change Management within Adidas. Academic Journal of Humanities & Social Sciences (2022) Vol. 5, Issue 17: 33-37. https://doi.org/10.25236/AJHSS.2022.051705.


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