The inheritance and innovation of intangible cultural heritage is a very important practical path in the process of building cultural confidence. The intangible cultural heritage in different regions has typical characteristics of diverse forms and rich connotations. In the process of inheritance and innovation of intangible cultural heritage, living inheritance is an important way to maintain the vitality of intangible cultural heritage and reflect its cultural heritage and value. Taking the living inheritance of intangible cultural heritage in Shaanxi Province as an example, this paper analyzes the innovative inheritance and communication strategies of intangible cultural heritage. Through the analysis of this paper, we can see that in order to realize the living inheritance of intangible cultural heritage, we need to start with the promotion of intangible cultural heritage, the thematic cultural practice activities of intangible cultural heritage inheritance, and the development and utilization of the connotation and value of intangible cultural heritage, relying on advanced technologies and auxiliary tools, and based on innovative ideas and methods,  to implement specific living inheritance work.

Shanshan Guo, Jingzhao Ma. Analysis on the Innovation Strategy of the Living Inheritance of Intangible Cultural Heritage in Shaanxi Province. Academic Journal of Humanities & Social Sciences (2022) Vol. 5, Issue 17: 113-116. https://doi.org/10.25236/AJHSS.2022.051718.

[1] Zhao G. Living inheritance: innovative practice of community education to promote intangible cultural heritage protection -- taking the inheritance of Binjiang Xixing lantern culture as an example [J]. New countryside 2022; (07):54-55.

[2] Zhang Y. Innovative strategies for the dissemination of intangible cultural heritage in the era of cultural tourism integration -- taking the practice of intangible cultural heritage protection in Fujian Province as an example [J]. Southeast communication 2021; (06):84-86.

[3] Zhong Y. Research on the inheritance and innovation of Hunan intangible cultural heritage dance culture [J]. Tomorrow's fashion 2020; (18):90-91.

[4] Su H, Yang Y. Innovative expression of intangible cultural heritage communication mode from the perspective of "Old Art and New Life"[A]. Proceedings of the International Academic Conference on Higher Education Development and Information Technology Innovation in 2021 (in Chinese) [C].Hong Kong New Century Culture Publishing House, 2021; 11-12.